Water Layout design must be evident, so i used a cool color scheme having blue as its major color. Then i designed a flowing feel to it having some wave like brush strokes. white copy text on blue was the best choice as white stands out plus it adds the purity and a sterile feel on the design.
Softwares used Adobe Photoshop and Illustrator. Some design layouts were designed for EDM invites, Marketing collaterals and Event exhibition collaterals.
Art:
I gave it a fine artistic approach having the main backdrop looking like it was hand painted as the event suggests it was for a formal occasion. The rest of the collaterals followed in continuity.
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